Marketing

Creating & Presenting the Marketing Message

Entrepreneurship, Marketing

Former Apple World Marketing Manager, David Smith explains how to build your elevator pitch, your core value proposition, how to build a brand and change your brand image.

Former Apple World Marketing Manager, David Smith explains how to build your elevator pitch, your core value proposition, how to build a brand and change your brand image.

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Business Momentum

Business Law, Entrepreneurship, Marketing

Momentum is critical for success in business, especially in the fast moving tech sector. Recognizing this and figuring out how to generate positive momentum can make the difference between your venture winding up in a painful shutdown or reaching a profitable IPO.

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